Social Media Marketing

Can social media benefit small businesses like plumbers and haridressers etc

Social media is exactly what a trading local plumber etc could use. They don't have the budget for expensive advertising, website etc but simply setting up a facebook fan page and inviting all their friends to become a fan is inexpensive and easy to maintain

e.g. every month they could offer a referral fee (of say £100) to their friends and 'fans' that recommends someone who is looking for a new bathroom or get happy customers to leave positive comments and pictures of their great looking bathroom and then show it to new potential customers.

I know and use many of the ways that small businesses (including plumbers, hairdressers etc) can use social media to grow their business. You are right that word of mouth is one of the best ways to grow a business and social media is a great way of accelerating it.

Also just because you don't use social media it doesn't mean that people won't use it to give negative (or positive) comments about your business.

I am currently working with a Domestic Plumbing & Heating Company (just started working with), High Street Printers (best year ever trading est 1974) , Home Based Photographer (3 months work booked) using social media as a cost effective tool for their marketing. Social media is something even their kids can help them with.... in some cases better!!

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